"Online means mobile."
That peek into the crystal ball comes from an interview to be published very soon in this blog from a well-known digital media analyst.
And it is truer than you know.
Not only is your mobile strategy the most important part of your digital strategy, it IS your digital strategy.
Just wait and see.
Or ask your kids.
Tomorrow, Triton Digital Media will announce a union between AirKast (that very cool mobile app I demonstrated in this blog a while back), AndoMedia (provider of the ad-serving and audience measurement cement between the bricks) and StreamTheWorld (providing the streaming solution) – all in one seamless and unified whole.
It's a state-of-the-art mobile digital strategy in a box. No loose ends. No complicated incompatibilities. No muss, no fuss. And it won't cost you an arm or a leg.
I hope you will recognize what's obvious to me: That no matter what direction you take it, your mobile strategy is the most important priority on your digital agenda.
Maybe the most important item on your agenda – period.