Triton Digital to announce a One-Stop Integrated Mobile Platform for Broadcasters
"Online means mobile."
That peek into the crystal ball comes from an interview to be published very soon in this blog from a well-known digital media analyst. Â
And it is truer than you know.
Not only is your mobile strategy the most important part of your digital strategy, it IS your digital strategy. Â
Just wait and see.
Or ask your kids.
Tomorrow, Triton Digital Media will announce a union between AirKast (that very cool mobile app I demonstrated in this blog a while back), AndoMedia (provider of the ad-serving and audience measurement cement between the bricks) and StreamTheWorld (providing the streaming solution) – all in one seamless and unified whole.
It's a state-of-the-art mobile digital strategy in a box. No loose ends. Â No complicated incompatibilities. No muss, no fuss. Â And it won't cost you an arm or a leg.
I hope you will recognize what's obvious to me: Â That no matter what direction you take it, your mobile strategy is the most important priority on your digital agenda.
Maybe the most important item on your agenda – period.