And I'm talking about the best application for your station – not necessarily the best one for other purposes, such as having a wide choice of listening alternatives.
Watch my tour of the app below.
As I have long argued, a mobile environment is as different from "over the air" as a movie is different from a book. You can instantly see how this app transforms the nature of the radio experience to match it to a novel environment, all the while adding audience engagement and monetization opportunities for you, the radio station.
For anybody who thought that streaming your station had to be monetized – and justified – strictly on the basis of the stream alone, think again.
Sometimes, stuff just makes sense.