Check out this video with Ford's head of Social Media, Scott Monty (from the Online Marketing Blog).
Here's a company that understands marketing and social media (even if it's social media in a suit and tie).
Notice the emphasis on the "localized approach." They're taking their marketing to "the very local community."
You can make that easier for them – and be part of that connection process – if you want. Or you can keep trying to sell spots to the local dealership with none of the additional value that Ford is actively embracing.
Focus on your product, says Scott. Listen to your audience – they're "dying to hear from you and dying to connect."
Ford's social efforts are focused at The Ford Story.
Which reminds me…you're not a brand until you have a story.