Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight?
Making Waves: Radio on the Verge argues that it’s the former, not the latter.
This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water’s fine. Let’s make some waves.
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