It was two years ago this month that I penned a notorious piece called “The Premature Death of HD Radio.” That piece was intended to point out key marketing challenges facing HD which must be addressed and overcome in order for HD to become a success.
As a result of that effort some folks branded me “trouble”. Some folks called me “negative.”
Funny how times change.
Two years later, a re-read of this piece reveals that not one of the challenges I noted has been effectively addressed and most haven’t even been publicly acknowledged let alone resolved.
And, two years later, here’s a picture of what our industry’s efforts have produced at the point of purchase in one Orange County Best Buy.
We have a lot of work to do.