Bridge Ratings updates HD Radio projections

Bridge Ratings’ latest projections on HD radio:

12+ Awareness – now up to 72% 12+ Understanding of what it is or does – 15% 12+ Interest in Owning HD radio (Very/Somewhat) – 8%

Concludes Bridge:

Based on the results of this study and analysis performed by Bridge Ratings, we have reduced our original projections for full year 2007 HD radio sales from 2.1 million total HD radio units sold to 1.5 million.