“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about...

A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. And he discovered pretty much what any sentient being in radio...

Would this be another long-since-robbed tomb? Would it contain anything at all? Carter peered into the hole. “Can you see anything?”...

Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...

Plenty. Sparking social media engagement doesn’t require a big budget. It doesn’t require a big cash giveaway to spread the word. And...

A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...

I know you guys mean well. I know you are listening hard to your constituency of broadcasters and trying your best to serve their will....

The problem was – everything. Every aspect of the movie demanded a level of computer-generated animation that had no precedent. Hard...

This week Mediapost columnist Diane Mermigas summed up the challenge for media companies so succinctly, I wanted to showcase the core of...

“One of our remaining competitive advantages relative to blossoming competitors is simply this – we’re local, they’re not.” But what do...