The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated… U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined

It is estimated that 23% of American consumers will own a tablet by 2012 (up from an estimated 12% now).  Tablets are built to be interactive media devices (among other things) and their penetration will only promote the transformation of TV into an interactive experience, including interactive advertising. And the explosion of apps powered by mobile devices and tablets alike has enabled a slew of startups built around the proposition of socializing the TV experience. For exa