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    Uh Oh: Radio’s Reach is Declining
    mramsey1
    • Dec 5, 2014

    Uh Oh: Radio’s Reach is Declining

    In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown stronger listening than the national average. Two charts display the contrast between monthly reach for Americans age 2+ an
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    The Truth about Eroding Radio Listening
    mramsey1
    • Aug 16, 2010

    The Truth about Eroding Radio Listening

    Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher Richard] Harker found that the proportion of the U.S. population that is listening to broadcast radio actually grew from 91.4% to 93% over that period. Average weekly listening dipped about 1%, or 11 minutes, to 17.4 hours per week. The conclusion?  That “digital alternatives have failed to make a big dent in local broadcast radio listening.” Th
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