What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where fans make content but publishers make bank. It’s episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you’re reading this by email, click here for the audio. For show notes go to the Media Unplugged site.
In this short video, I spell out what AM should do to continue to thrive. Hint: The answer’s not going to come from our friends in Washington D.C. What does it mean to be in the “AM Radio Business” – and is that even the one you’re in? I think we’re asking ourselves the wrong questions and, as a result, getting the wrong answers. Prefer audio? Try this: Download Audio (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You c
Changes are coming to the capabilities of advertising on Facebook. From Fast Company: First, Facebook is making the new ads social by default, meaning they will automatically show users when their friends have already Liked the advertiser. And the new formats will draw their content exclusively from posts to brands’ Facebook Pages, rather from advertising copy written independently.
Combined, these features make two statements about where Facebook believes the future of onlin
What’s the biggest change you see on the media horizon? That was one of the questions asked of me last fall in New York during an intensive day-long session with trend gurus, technologists, and investors. It was part of Coburn Ventures’ annual Crosby Gathering (I am a research fellow with Coburn). Here’s my answer to that question, and it’s summed up in the title of this post: “I am my own medium.” You can see the answers from lots of other attendees at the event here. (You