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mramsey1
- Jun 11, 2014
How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment with all things digital. I agree! But saying innovative effort should be spread around is different from saying initiatives on the
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mramsey1
- May 21, 2010
Is the Radio “Industry” Dead?
More than one radio "industry." There will be the folks who see the world through the lens of 1999. These are the people who see nothing but Arbitron's 100-share world in all its tenuous splendor. All good things will come in over-the-air buys to this crowd. These are the traditionalists. The folks who drive with a great view out the rear view mirror. There will be the broadcasters who see digital as non-traditional revenue and are content (relatively speaking) to deliver
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