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mramsey1
- Jan 5, 2011
Toyota’s Entune raises the stakes for Radio Online and on the Road
Here’s a peek at Toyota’s new Entune in-dash entertainment system, which includes Pandora, iheartradio, local search, movie tickets, dinner reservations, and a whole lot more – all powered by an app you download to your mobile device and driven by your phone’s data plan. Interestingly, Radio Ink reports that the system includes HD Radio and SiriusXM, too, but it’s telling that those assets are nowhere to be found in Toyota’s promotional video or on the Entune page of its webs
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mramsey1
- Jun 1, 2010
Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than ever. In an ideal world, you need both reach and accountability. You need stuff to be heard (and seen) by a broad audience – AND you need results for your advertisers. This, of course, is one of radio’s great opportunities in the new – more accountable – world. One of my great frustrations about radio is that we invest so much effort in being
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