Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is Facebook’s effort to maintain the “quality” of the feed whether or not a consumer has opted-in to connect to it. While Facebook continues to send lots of traffic to lots of brands, publishers are beginning to sour on the platform, and Facebook’s solution to the problem is to charge publishers to reach the same folks they used to reach for free.  W