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mramsey1
- Jan 9, 2014
5 Ways to Make a Better Radio Blog
Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn’t mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do
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mramsey1
- Sep 2, 2010
Radio’s Social Media Lessons from Hollywood
Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of the stars of the movie and you send it to your friends? That was the work of Gordon Paddison. What about the social hubbub surrounding Peter Jackson’s Lord of the Rings, one of the most popular movie franchises of all time? That, too, was the work of Gordon Paddison. Gordon is the head of a company called Stradella Road, a branding and market
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mramsey1
- Aug 22, 2010
What “Content” should you have Online?
This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by this common strategy-free question: “Who’s doing a really good job of this?” What you do with your digital assets is a reflection of strategy, not tactics. To do otherwise is not only to put the cart before the horse, it’s to chase your own tail and the tails of all the other radio digital assets you mistakenly use as points of reference. It l
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