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The Power of Just Because
Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily...
mramsey1
Jul 7, 2015
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The Importance of Surprising the Audience
We focus a lot on expectations:  Brands need to live up to them.  True enough. But there’s another side to that equation.  If lots of...
mramsey1
Oct 23, 2012
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