John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation Baked In: Creating Products and Businesses That Market Themselves Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to “bake in” the ingredients essential to a healthy future. Watch this: Prefer audio?  Try this: Audio clip: Adobe Flash Player