By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics have opted away from traditional TV altogether, the greatest problem is the reduced time spent viewing on traditional TV, particularly among younger demo

For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have seen it from the perspective of the radio industry, not the consumer. The latest example is illustrated in this article, titled: “As TuneIn Continues Subscription Push; Where Does AM/FM Go?” Setting up the argument: TuneIn, the one time aggregator that built its brand on the backs off making it easy to find streams for broadcast radio before

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or – after decisions by HBO and CBS to provide streaming-only subscription services – is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good