mramsey1Jul 7, 2014Why Aren’t Radio Program Directors Compensated on Top Line Revenue?Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
mramsey1Mar 24, 2011Radio Thinking is not Platform ThinkingRecently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...
mramsey1Oct 26, 2010Do Radio Programmers and Sellers Hate Each Other?Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...