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Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
mramsey1
Jul 7, 2014
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Radio Thinking is not Platform Thinking
Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...
mramsey1
Mar 23, 2011
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Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration.  Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
mramsey1
Oct 26, 2010
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