Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting. Past students of Mr. McKee’s include people like Peter Jackson, Russell Brand, Jimmy Fallon, Julia Roberts, Geoffrey Rush, Kirk Douglas, David Bowie, Meg Ryan, John Cleese, and many more. McKee is hosting an event on how to use story in business called Storynomics on March 19 in LA. I’ll be there. So should you. Click below to watch our Q&A