Media Unplugged: Starbucks’ Media Empire Strikes Back!
Starbucks’ media empire strikes back! And… Brands beware: McDonald’s YouTube Fail. Plus, rants and raves about the bot that argues with...
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mramsey1
- Nov 11, 2015
What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
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mramsey1
- Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
- Apr 6, 2014
Radio’s REAL Problem on the New Auto Dashboard
Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease...
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mramsey1
- Jul 2, 2013
Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
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mramsey1
- Feb 22, 2012
Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
- Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
- Mar 28, 2011
What Your App Gets Wrong
“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider...
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mramsey1
- Nov 4, 2010
You’re in the Experience Business
If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...
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mramsey1
- Jul 29, 2010
What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
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mramsey1
- Jun 30, 2010
Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
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