Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the programmers who created the content to grow the audience that sellers interrupted. The system was built to do two things: Maximize the audience and then throw obstacles at them – spots – that blocked their ability to enjoy the content they came to the brand for in the first place. Sounds like a house of cards, doesn’t it? While each side – sellers a