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mramsey1
- Feb 11, 2011
What Broadcasters still don’t Understand about Social Media
Why do so many of your consumers – real people – play in the social media sandbox? It’s not to share your crap. It’s not to receive your promotional announcements. It’s to connect with each other. In other words, it’s about them, not you. You’re just lucky if all this connecting happens in the presence of your brand. Indeed, that’s the whole point. That doesn’t mean you shouldn’t have stuff to share (and “stuff to share” does not mean stuff unworthy of sharing that happens
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