What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather than the transportation business. Yet the lesson of that story is lost on many broadcasters today. In fact, the lesson is worse than lost. Because many broadcasters see themselves not even as being in the radio business. Instead, they think they are in the “making money” business. The problem is that there is no “making money” business. You