mramsey1Aug 8, 2016It’s Time to Drop Nielsen’s PPMAren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
mramsey1Jul 9, 2010Raise your hand if your PPM ratings are based on one householdAs more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
