At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less than 30 minutes.” By contrast, tons of largely attitudinal research has shown that listeners want shorter rather than longer shows, and the length of a show is one of

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today’s conventional qualifications? This is a great question, so let me provide some answers. Today I’ll tackle how to hire radio talent. In a later post I’ll take on how to hire radio programmers and sellers. First,