Back in the day, Ries & Trout Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen to think it should be driven more by sounds, but that’s a topic for another post). CUT TO: PRESENT DAY Ries & Trout begat Ries & Ries, helmed by Al Ries’s daughter Laura.  And Laura’s new book, Visual Hammer Her pitch: Al and I