One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the w

As I listen to it again, I must have had my coffee because I was firing on all cylinders. There's value in this audio to you whether or not you're in the Christian Radio space. So check it out. And discover, among other things, why you should NEVER compare radio to "Black & White TV." And thanks again to Doug Hannah. (You can also pick up the show on iTunes). #christianradio #future #radio #DougHannah #hear20 #christian #markramsey #Media #radioindustry #hear2com #trends #rel