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mramsey1
Dec 16, 2013
Me, My Family, and My Neighborhood
“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example,...
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mramsey1
Apr 28, 2013
Radio’s Biggest Problem: Leadership
Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash....
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mramsey1
Nov 8, 2012
Is Radio “Relevant”?
I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair...
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mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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mramsey1
Aug 17, 2011
Radio: It’s not about More Choice – it’s about More Relevance
“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...
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