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Listeners are Blocking Radio Ads
Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...
mramsey1
Sep 20, 2015


Uh Oh: Radio’s Reach is Declining
In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
mramsey1
Dec 5, 2014


Check Out the Reach for Streaming Radio
When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given...
mramsey1
Feb 7, 2013


Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
mramsey1
Jan 4, 2012


The Advantage of “Reach” in a Social Media World
Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...
mramsey1
Aug 25, 2011


The Truth about Eroding Radio Listening
Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...
mramsey1
Aug 15, 2010
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