#reach

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...

Uh Oh: Radio’s Reach is Declining

In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...

Check Out the Reach for Streaming Radio

When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given...

Tell the Second Story

Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...

The Advantage of “Reach” in a Social Media World

Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...

The Truth about Eroding Radio Listening

Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...

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