#ratings

Mar 28, 2018

Lessons for Radio from the Roseanne Revival

Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at the top of the ABC lineup, won the night by both adults 18-49 and total viewers. The show averaged a 5.1 rating in the key demo and 18.1 million viewers, rising from the first half hour to the next. The first number alone is enough to make Roseanne the highest-rated regularly scheduled scripted show of the last few seasons, since Empire at

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“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

mramsey1

Jun 29, 2017

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be “let’s communicate the value of the Nielsen numbers, let’s make the Nielsen numbers as accurate as they can be,” you’re suggesting that there’s way too much dependence on Nielsen and the tr

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Long-Term Trends in Radio Listening Revealed

mramsey1

Jan 3, 2017

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. And that should add one more reason to the long laundry list of reasons why broadcasters should be irritated at Nielsen, which presumes to produce the accepted unit of measu

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mramsey1

Sep 19, 2016

Radio’s Problem After the iPhone 7

Unless you’ve been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the usual pomp and publicity. But what does the iPhone 7 mean if you’re working in the radio industry? The key thing is the much noted removal of the 3.5mm Earbud jack, an output device that – until now – has been ubiquitous. Sure, Apple will provide a Lightning-to-3.5mm adapter in the box along with some standard Earbuds with a Lightning connect

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Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

mramsey1

Aug 16, 2016

Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that Nielsen households can contain up to 16 meters. For me, this was the straw that broke the proverbial camel’s back. The piece sparked a firestorm and almost a thousand Facebook shares, not because my points were so salient (although I hope they were) but because there does not seem to exist a single PPM subscriber who considers themselves satisfie

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mramsey1

Aug 8, 2016

It’s Time to Drop Nielsen’s PPM

Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound large? One current in-tab household has 13 meters, and nine of them belong to people under the age of 17. Nielsen likes stability on the panel, and this particular household has been in the sample for quite a while. Imagine replacing them when they leave after as much as a two-year tenure. That will require placement into multiple households

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What if Christmas Music on Radio Isn’t Popular After All?

mramsey1

Dec 14, 2015

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if something else is going on here? What if Christmas music is the thing you hear when you’re in the right place rather than being the thing

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Why Are You Trusting Your Ratings to Nielsen?

mramsey1

Oct 12, 2015

Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic evolutionary dilemma, and in those evolutionary dilemmas the individuals who are most capable of adapting survive and those most finely tuned to their changing environments thrive. In other words, those who spend their hard-earned bucks on Voltair gadgets will have an advantage over those who do not. Now Nielsen announces that it’s “improving” its tech

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Media Unplugged – Is the New Apple Music a “Mess?”

mramsey1

Jun 17, 2015

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin. Listen as we go inside media to reveal the ugly truth! Click the pl

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mramsey1

Apr 23, 2015

Too Much Fuss about Voltair

You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it’s in the radio biz news headlines, and I don’t know why. If it works, then you should buy one, shouldn’t you? Everyone should, right? It’s not an unfair advantage if it’s available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What

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Future of Music Radio: Today’s Hits and Less Variety

mramsey1

Apr 9, 2015

Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, was presented as the antidote to the narrowness of terrestrial radio formats when those were the only formats we

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mramsey1

Dec 5, 2014

Uh Oh: Radio’s Reach is Declining

In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown stronger listening than the national average. Two charts display the contrast between monthly reach for Americans age 2+ an

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Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

mramsey1

Nov 5, 2014

Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend your day doing, thinking about, worrying about? He talked to me about the time he and his team spend creating personas representing the user segments of his brand. He talked about

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If CNN’s Ratings “Don’t Matter,” Why Do Yours?

mramsey1

Oct 8, 2014

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not “cable news” per se – shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening th

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mramsey1

Jul 18, 2014

Why Nothing Changes in Talk Radio

I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring the cultural disconnect that’s happened between the format and society as the once unsinkable Titanic of radio formats begins to sli

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mramsey1

Jun 16, 2014

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when “inconsistencies” resulted in the need for more “quality control reviews.” Since then, the problem has only deepened. From the LA Times: Nielsen has been attempting to verify that individuals who participated in its sample audience panel were truly independent and did not have ties to any radio

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mramsey1

Jun 13, 2014

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen – in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this market as large as the sample in my research project? Two years. That’s right. The sample sizes in markets like this one – and markets like yours – are almost laughably

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mramsey1

May 14, 2014

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is ju

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How Social Media Can Improve Your Radio Station’s Ratings

mramsey1

Mar 25, 2014

How Social Media Can Improve Your Radio Station’s Ratings

Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy right? I could write a post about tactical techniques to spike listenership via social media, but authorities like NuVooDoo will happily walk you through exactly that kind of campaign. Instead, I want to write about something larger: How does your brand view social media and its ongoing role in stoking attention, interest, tune-in, and tune-

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6 Reasons Radio Listeners IGNORE Your Morning Show

mramsey1

Feb 24, 2014

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait…and you wait. Still, the audience doesn’t know them, doesn’t care about them, or knows them and still doesn’t care about them. Why is this happening? Six reasons: 1. Because they’re just not that good It’s true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There’s a reason why Howard Ste

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