Lessons for Radio from the Roseanne Revival
Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at...
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mramsey1
- Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
- Jan 2, 2017
Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
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mramsey1
- Sep 19, 2016
Radio’s Problem After the iPhone 7
Unless you’ve been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the...
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mramsey1
- Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
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mramsey1
- Aug 8, 2016
It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
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mramsey1
- Dec 14, 2015
What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
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mramsey1
- Oct 11, 2015
Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
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mramsey1
- Jun 17, 2015
Media Unplugged – Is the New Apple Music a “Mess?”
Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with...
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mramsey1
- Apr 23, 2015
Too Much Fuss about Voltair
You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
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mramsey1
- Apr 9, 2015
Future of Music Radio: Today’s Hits and Less Variety
Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic...
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mramsey1
- Dec 5, 2014
Uh Oh: Radio’s Reach is Declining
In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
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mramsey1
- Nov 5, 2014
Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
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mramsey1
- Oct 8, 2014
If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
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mramsey1
- Jul 18, 2014
Why Nothing Changes in Talk Radio
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
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mramsey1
- Jun 15, 2014
Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
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mramsey1
- Jun 12, 2014
The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
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mramsey1
- May 14, 2014
What is Sean Hannity Smoking?
“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
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mramsey1
- Mar 25, 2014
How Social Media Can Improve Your Radio Station’s Ratings
Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy...
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mramsey1
- Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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