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Radio’s Missing Marketing Funnel
One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
mramsey1
Mar 27, 2014
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Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
mramsey1
May 14, 2013
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