The Biggest Problem with Podcasting is…
Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013.” Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: