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mramsey1
- Dec 7, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective, convenient, and simple that solution is, the more she will gravitate towards it. A “problem” doesn’t necessarily mean some vexing dilemma. It could be as simple as the desire to hear a familiar voice on the way to work. The great thing about technology is that it creatively enables a whole host of problems to be solved in clever and powerfu
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mramsey1
- Feb 10, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this problem at one time or another, usually with either delightful or devastating ratings consequences. Let’s look at this problem from a different perspective: Forget ratings and consider cancer rates in the US. Did you know that the lowest cancer rates occur in the the least populated communities? Aha, obviously it’s the quality of life in these
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mramsey1
- Feb 16, 2011
Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a party in San Francisco in the pre-YouTube era. We’d shot a lot of great videos of our guests, which we wanted to load onto the Internet to share with our friends and family. But uploading was time-consuming and complicated, and the net result looked like garbage. It shot our enthusiasm and the fun of the moment was lost. Anyone in that situat
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