Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. The knee-jerk response to this for folks in the industry is to reject it out of hand. But let’s look closer