mramsey1Apr 26, 2012What “Local” REALLY Means (and it’s not what you think)“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
mramsey1Aug 17, 2011Radio: It’s not about More Choice – it’s about More Relevance“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...