Radio’s Social Media Performance is Pathetic
Let’s assess… First, let me be clear: I’m not talking so much about public radio – the service-oriented folks – but about commercial radio – the folks who make the money and have all the incentive to make more. The average commercial radio station – and here I’m talking about the average one with a website or maybe even the average one with an online radio stream, neither of which are quite average – has dipped its toe into social media in the following way: It has a Facebo