Folks pay attention to – and spread – what’s new and unique – what’s novel to them. Want to know what people will share? What’s new and unique. Want to pepper your digital destinations with content worth sharing? Focus on what’s new and unique. Want to spike that water-cooler conversation, the kind that used to be limited to the water-cooler before social media made the world one big water-cooler? Focus on what’s new and unique. As Dan Zarrella notes: I’ve found that ReTweets