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mramsey1
- Sep 29, 2015
The New Auto Dashboard Isn’t as Scary as Radio Thinks
Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of choice. Without question, new choices squeeze existing options. Indeed, given the growing number of distractions available to consumers across every platform –
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mramsey1
- Mar 25, 2013
Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your five-year-old has mastered these. Being able to function in the presence of technology with something less than the capacity of a pre-teen is not the same as being good at technology from the perspective of a brand. Technology today is helping to broaden the definition of brands and transform them into experiences. In fact, the future of brands is
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mramsey1
- Dec 7, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective, convenient, and simple that solution is, the more she will gravitate towards it. A “problem” doesn’t necessarily mean some vexing dilemma. It could be as simple as the desire to hear a familiar voice on the way to work. The great thing about technology is that it creatively enables a whole host of problems to be solved in clever and powerfu
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mramsey1
- Jun 30, 2011
How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two that have most relevance for broadcasters and their clients. What they all have in common is this: It’s about more than spots and it’s about more than reach. 1. A New Wave of Experiential Marketing Writes Mashable: Few brands have committed to experiential marketing more than Nike, which has had a 55% drop in television advertising spendin
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mramsey1
- Jan 20, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life rafts in a vast and dangerous ocean. You can only keep people listening for so long when you eliminate turn-offs. Eventually you need to focus on turn-ons – things that will bring listeners back again and again. Remember, eliminating turn-offs has nothing to do with bringing back listeners because they are deaf to your turn-offs when they ha
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