mramsey1Feb 16, 2016What Making Radio Interactive Really MeansRemember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
mramsey1Sep 29, 2015The New Auto Dashboard Isn’t as Scary as Radio ThinksEvery time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio...
mramsey1Mar 25, 2013Radio is Bad at Technology, but…All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
mramsey1Dec 6, 2012Radio, It Begins with a Problem…Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...