“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of radio’s leaders made to me recently.  And it leads to the obvious question:  Given the tremendous reach of radio why don’t more folks visit our digital assets? In this picture, I show the uniques (i.e., cume) for one major broadcaster’s 24 most popular station sites for the month of September.  Every one of these sites is attached to a reasonably