mramsey1Aug 16, 2016Radio: More Reasons Why It’s Time to Dump Nielsen’s PPMSo last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
mramsey1Oct 11, 2015Why Are You Trusting Your Ratings to Nielsen?I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
mramsey1Jan 29, 2015Radio Revenue: You Get What You Ask ForYou get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
mramsey1Jun 15, 2014Radio Ratings are in a Heap of TroubleIf you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...