#measurement

Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...

Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...

Dear Arbitron, What about Asian Americans?

Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...

Shocker: PPM is Not 100% Accurate!

A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. And he discovered pretty much what any sentient being in radio...

CONTACT MARK RAMSEY