What Making Radio Interactive Really Means
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
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mramsey1
- Dec 14, 2015
What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
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mramsey1
- Dec 15, 2014
When Radio Advertising Goes Wrong
Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...
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mramsey1
- Apr 9, 2014
What Radio’s Changing Audience Demos Means for You
As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this...
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mramsey1
- Nov 19, 2012
What Happens when you Focus on “Fans”?
“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross...
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mramsey1
- Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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