What’s the biggest problem with radio advertising? It’s that everybody in the message pipeline – from advertiser to broadcaster to listener – views commercial spots as negatives. How else to explain the silly reaction of Kroger’s agency to the term “commercial-free.”  It shines a negative light on the messaging, they argue, even as they (and we) go out of their way to create messaging that deserves that negative light. How to explain that Pandora will run spots – unless you “

From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request for information in regards to your station using the verbiage ‘commercial-free.’ After much discussion with CB&S/Kroger Corporate, we absolutely cannot have spots running on a station that communicates that it is ‘commercial free.’ Please let me know as soon as possible that you will stop using this specific verbiage. All other stations acr