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    Is Bob Hoffman’s Argument “Full of Crap”?
    mramsey1
    • Sep 11, 2014

    Is Bob Hoffman’s Argument “Full of Crap”?

    Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: “the advertising industry has become the web’s lapdog – irresponsibly exaggerating the effectiveness of online advertising and social media, ignoring the abominable res
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    What Listeners Really Want
    mramsey1
    • Jan 20, 2011

    What Listeners Really Want

    Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life rafts in a vast and dangerous ocean. You can only keep people listening for so long when you eliminate turn-offs. Eventually you need to focus on turn-ons – things that will bring listeners back again and again. Remember, eliminating turn-offs has nothing to do with bringing back listeners because they are deaf to your turn-offs when they ha
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