Why Should I “Like” You on Facebook?
No, I don’t want you to tell me. I want you to show me. When I get to your Facebook page why should I click the “Like” button? I am constantly amazed that so few radio stations have bothered to install the most rudimentary element of any Facebook fan destination – the landing page. Here, for example, is the Facebook page for a leading News/Talk station (I don’t mean to pick on these guys. I literally picked them at random from thousands of similar pages). (Ignore the unfor