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    Surprise! Connected Car Users are Old and Rich!
    mramsey1
    • Oct 21, 2014

    Surprise! Connected Car Users are Old and Rich!

    Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life technologies—connected home, car and/or wearable technology. It is, in other words, the low-hanging fruit of the connected car market. The Connected Car A
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    “The Most Beautiful Product We’ve Ever Made”
    mramsey1
    • Sep 13, 2012

    “The Most Beautiful Product We’ve Ever Made”

    That’s how Apple’s marketing chief, Phil Schiller, introduced the new iPhone yesterday. You can forgive the whiff of hyperbole because anyone who has any experience with Apple knows that its design aesthetic is 100% genuine and woven deep into its corporate DNA. It made me wonder, how often have we been able to say that about the radio products we create? How often have you been able to claim that today’s morning show or this break or that segue or your last personal appearan
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    Radio:  A Sure Path to Lower Ratings
    mramsey1
    • Jul 17, 2012

    Radio: A Sure Path to Lower Ratings

    So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution – attention – has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon’s ratings are off 33% as a result…. MTV’s total day average went from almost 500,000 viewers on July 10 to 273,000 on July 13, a 43% dip. VH1 has dropped almost 30% of its
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