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mramsey1
- Sep 13, 2012
“The Most Beautiful Product We’ve Ever Made”
That’s how Apple’s marketing chief, Phil Schiller, introduced the new iPhone yesterday. You can forgive the whiff of hyperbole because anyone who has any experience with Apple knows that its design aesthetic is 100% genuine and woven deep into its corporate DNA. It made me wonder, how often have we been able to say that about the radio products we create? How often have you been able to claim that today’s morning show or this break or that segue or your last personal appearan
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mramsey1
- Jul 17, 2012
Radio: A Sure Path to Lower Ratings
So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days. That is, distribution – attention – has been reduced. And the impact has been dramatic. According to the LA Times, Nickelodeon’s ratings are off 33% as a result…. MTV’s total day average went from almost 500,000 viewers on July 10 to 273,000 on July 13, a 43% dip. VH1 has dropped almost 30% of its
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