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    The Biggest Problem with Podcasting is…
    mramsey1
    • Dec 7, 2016

    The Biggest Problem with Podcasting is…

    Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013.” Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story:
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    And Radio’s Best Chance for the Future is…
    mramsey1
    • Jan 13, 2014

    And Radio’s Best Chance for the Future is…

    If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment I talked with Anita to test some of my own theories about radio’s future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you. Click here to listen to my interview: Download Audio Or here for the sharable So
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    How to Pick the Hits
    mramsey1
    • Nov 11, 2013

    How to Pick the Hits

    The “golden gut.” It’s what separates those who can pick a hit from the rest of us. But what does the science tell us? Its lesson is unambiguous: Hits are total flukes. Well not entirely. A number of years ago students at Columbia staged an interesting experiment, described here by Tim Sullivan at HBR: [Doctoral student] Matthew Salganik and his coauthors set up an ingenious experiment: they created a website where people could listen to songs by unknown artists, then decide
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    Here’s to Failure!
    mramsey1
    • Nov 28, 2012

    Here’s to Failure!

    Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big successes are likely to remain out of reach. Recently I was with a Broadway theater producer – someone who has produced famous shows you know quite well – and he said something that, while not surprising, was important and interesting: “The biggest hits go to those who have the biggest failures.” And he should know. This is not to suggest that
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