Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual. Plus, rants and raves about Blue Apron’s new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child’s “Anne Frank” Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). It’s episode 73 of Media Unplugged with branding a

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and Halloween stores want to spend money on radio. If you’re located in proximity to the big parks, then it’s a big

This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you’ve seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at this time, so this is new for many. It’s a lesson from one of Hollywood’s most famous monsters for all the radio and media monsters of today. Enjoy. And happy Halloween. #jameswhale #radio #t

As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson for broadcasters and other marketers, so be it. That’s the case with this particular story spun from the spirit of the season, and a ghostly spirit it is. Watch this short video for the sage marketing advice of one particular horror legend. Prefer audio?  Try this: Audio clip: Adobe Flash Player (version 9 or above) is required to play this