mramsey1Mar 22, 20182 Minutes of Spots Per Hour – Radio’s Future?By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
mramsey1Dec 20, 2017Media Unplugged: Disney Wants Fox: Now What?Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus,...
mramsey1Jun 21, 2017Audio Advertisers: It’s Time To Make Spots Much ShorterThis was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1Jan 13, 2016The End of Commercial Clutter on Radio?If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...