Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The Wrap indicate three lessons that should be heard loud and clear by radio broadcasters: 1. Iger focuses on both content and technology “There are a lot of companies