Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don’t have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. It’s episode 55 – the final chapter of the year – of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the p

Ad blocking is exploding. Here’s how to fight back. And… This is what makes your fans “tick.” It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper’s ban on the Orlando Killer’s face and name on-air is well intentioned but ultimately useless, how most people share online content without reading it first, and much more. Listen as we go inside media to reveal the ugly truth! Click th

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the w

“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes. Watch this short conversation with Sam Cav

Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight.  It’s based on data gathered by Fred Stiening for StreamingRadioGuide.com and it depicts the top 20 format categories ranked by the number of Facebook “likes.” Fred is quick to acknowledge that these data may not be perfect or perfectly up-to-date or completely comprehensive.  But if they are close to the truth, and I suspect they are, there are some interes