Radio is what’s on it – and how it makes us feel
People – real people – consume products and services because of what those products and services do and how they make us feel in their presence. You could sell an iPhone by advertising its technical specifications just the way your local radio station promotes how many songs it plays in a row. Or you could focus on what problems the device solves and how that solution transforms our lives. http://www.youtube.com/watch?v=R1wbQdVezio It's not about the device per se, it's about