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mramsey1
- Jun 7, 2011
Radio’s “Chocolate” Problem
How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer you’ve been good, the more people know about you, and the more they know you make good stuff, the less likely they are to suddenly start talking about you. That’s what Andy calls “the chocolate problem,” so named because nobody ever picks up a phone or tweets to their pal “Dude, have you tried chocolate? It’s awesome!” No matter how good somethin
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